Optimization Problems

Below is a broad four-step process for a strategy for search engine optimization. Use this as your top-level checklist. Step 1: Target Market Business Analysis Website analysis . Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. For example, how much code do you have on a page compared to text?   Competitive analysis . Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as Semrush.com and Keywordspy.com.   Initial keyword nomination . Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers! Step 2: Keyword Research and Development